Behind the Scenes

I worked closely with Gabriele Sewtz on a Behind the Scenes series after completing the From the Bridges to the Parks series. This series follows Gabriele as she goes through an average work week at Compass Realty. It was created to show clients and consumers how much work is involved in being a full-time real estate broker. I worked with Gabriele on all of the writing.

Ever wondered what goes on behind the sale of that luxury penthouse? Or how that dated, lived-in apartment turned into a glam version ready for its close-up magazine shot? And how does a beautiful, new set of loft-like condos hit the market with fervor? To find out, we will follow Gabriele Sewtz behind the scenes of her every day as a top Compass real estate broker in New York City.

Part 1: The Curated Collections Comparables

Gabriele knows from personal experience how stressful it can be to sell a home in NYC. Over the last 15 years, she went from first time homebuyer, to investor, to multi property seller. Selling a home isn’t just about the facts...

Part 2: The Video Shoot & Staging

Gabriele’s day starts just like most New Yorkers. Hopping on the subway, from her home in Park Slope, Brooklyn, she heads to Union Square in Manhattan where the New York office of Compass Realty is located... 

Part 3: The Print Ad

We catch up with Gabriele back at the Compass office. Gabriele walks in and heads over to the front desk to get an update. While she catches up who should walk in but founder and CEO of Compass, Robert Reffkin.

Part 4: The Launch Party

There is a week to go until the broker showing at the new residences at 192 Fifteenth Street in Brooklyn. Gabriele arrives at the office ready to put the finishing touches on her materials... 

Part 5: The Extra Mile

In the fast-paced world of real estate going that extra mile, or two, will set you apart from the competition. You will gain more recognition and your clients will appreciate it and be more likely to work with you again, as well as refer you to friends and family...